Sunday, 12 December 2010

The New Myth of the Enterprise

Traditionally people have thought that an Enterprise started with a secret. People imagined a lone genius or pair of geniuses creating something that could be patented and then making a fortune by keeping a secret.

Though patents play a key role in many companies road to profits, most firms never take them out. We see the starting point of a new Enterprise now the secret but the Conversation. We are starting Total Social Media with a discussion. Collaboration will be at the very heart of everything we do.

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