Thursday, 24 February 2011

Russia joins the mobile apps craze

Fly has recently introduced new mobile phone for Russian market, the phone is designed for woman and has a mirror on it-It is interesting to note that fly is an Indian company, making these mobile devices for the Russian market.

The mass consumer already wants to get more than just a calculator or the ability to send an SMS on their mobile phone,” said Alexei Petrovskikh, head of mobile solutions at Gals Soft."

There has been a giant market in Russia for Wifi and Russians want to do more than text, they want to interact with each on on social networks as they use there mobile devices. They also are purchasing a lot of gaming Apps.

Although the domestic market is still developing, St. Petersburg based SPB-Software which is taking the lead has already established itself. Having opened offices in the US, Hong Kong, Taiwan and Brazil, the company was awarded a prize by Microsoft for being its “mobility solutions consumer application partner of the year.

A big market. In Russia revenue from sales of Apps was around $45 million but is growing fast according to investment bank Finam.

The market in Russia for all value added mobile services reached $1.2 billion in the first quarter of 2010 alone, up 44 per cent year-on-year, Otkritie said. Operators’ revenue from content was up 54 per cent, to $335 million, for the same period.


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