Wednesday, 23 February 2011

Social Network and Web 3.0 services has a large presence in Russia, the fourth largest Social Network market in Europe.

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The Web 3.0 Lab has taken a look at on the ground tweeting in Russia for some time. Using our twitter analysis tool we looked at Moscow which is a major center for geolocated tweeting with a score on our scale of 85 to at 20:00 GMT. At that same time St Petersburg, tweeps intensity was 54 This compared to Berlin is a low area for geolocated tweets with a score of 66 0n the same scale. But for BRIC this level of Web 3.0 activity is not that impressive. At that time Mumbai 59 out of 100 twitter intensity. In Brazil, entering the evening, the score was Sao Paulo had high tweeting at 78. The conclusion is that Russia is very much part of a truly global internet, and Social Networks could exert a power use as a media. Over evaluation of overall geo-tagged web activity and data is 53 for Moscow center on our Clima scale.

But unlike Brazil and India few in Russia would probably argue that it is a working democracy, and though India and Brazil have their problems, given the authoritarian nature of Putin's rule of Russia is more likely to face grass roots call for Regime reform.

Russia has had some harsh criticism of Google and has threatened to review it's internet policy, which they say would be modelled more on China's tightly controlled censorship. Will it be watching you more than you watching the internet?
Although right now Russia has a very open internet culture, even Medvedev has a video blog- http://blog.kremlin.ru/ . In the last few days there have been strong condenation from Medvedev and Putin about the effects of Google. We have some information about Russian social networks from The Fresh Network who has followed Russia and its active social network.

"The January Web Index for TNS shows that two leading social networks in Russia are witnessing the kind of acceleration in growth that we have seen in other social networks such as Facebook and Twitter.

One of the main social networks in Russia, Odnoklassniki (Одноклассники) is reporting 30 million registered users. The site, which (as the name suggests) connects classmates is used in both Russia and the Ukraine and attracts 8 million visitors each day. VKontakte (В контакте) is Odnoklassniki’s biggest competitor with a reported 28 million registered users and 1.4 billion page views each day and 13.09 million visitors each month.

These statistics are impressive and firmly place Russia as the fourth biggest market in Europe for social networking. The total number of users of both of these sites is remarkable given that in 2008, Russia’s overall internet population was reported to be just 33 million people. It is true that internet access is increasing rapidly in Russia, and the growth of social networks is accompanying this. When people go online for the first time they appear to be joining and using social networks almost immediately."

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