Sunday, 13 March 2011

Google about to enter the Social Network in a big way?

Google to Launch Major New Social Network Called Circles, Possibly Today (Updated):

"We believe that Google will preview a major new social service called Google Circles at South by Southwest Interactive today. Update: Google has now officially denied that Circles will launch here, but not that it exists. Others, including Tim O'Reilly, have also now confirmed that they've seen it and that it's awesome. If what we've heard is correct, the service will offer photo, video and status message sharing. Everything users share on Circles will be shared only with the most appropriate circle of social contacts in their lives, not with all your contacts in bulk. Circles may be shown off at an event co-hosted tonight by the ACLU, an organization focused on privacy and the liberties it affords. It may not be a big public launch yet, but it's clear that this is a major product in the works at the very least."

To date Google has failed to leverage its strong technical excellence to the social network. Wave and Buzz have been failures. But Google has the technological excellence to do a major social network tool. Google also really needs to do this. It cannot just let Facebook have the Social Graph. Even if Google buys Twitter it will still leave Facebook with the Social Graph, and Facebook is very close to Microsoft.

So we would anticipate that Google would certainly be working on a solution, and that they would be throwing some of their best talent on it. So we are looking forward to seeing Circle, which we can only assume exists.

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