Monday, 21 March 2011

More Marketers Move Toward Engagement on Social Media

"Brands are moving from simply being present on social networks to taking a more active role on the sites

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Companies and marketers are more comfortable on social networks and have started to engage more authentically and build communities with other users on the sites.

PR firm Burson-Marsteller analyzed the social media presence of the Fortune Global 100 for its “Global Social Media Check-Up 2011” and found that 25% of companies worldwide are using all four major social media platforms: Facebook, Twitter, YouTube and blogs. Eighty-four percent are on at least one platform.

Twitter, specifically, saw major growth compared to 2010, as 77% of companies around the world have Twitter accounts, up from 65% last year."

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