Wednesday, 30 March 2011

Social media business sees some big deals

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BBC News - Social media business heats up for Radian 6, Salesforce and Jive: "Cloud service provider Salesforce.com has bought social media tracking firm Radian6 for $326m (£203m).

The deal demonstrates the rapidly growing interest in how companies use social media to connect with customers.

Salesforce.com itself recently began to sell a social media tool for companies.

Another social media player, Jive, meanwhile announced that top managers from Google and Facebook had joined its board, a clear sign that it is getting ready for a stock market flotation."

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