Tuesday, 12 April 2011

BBC News - Scottish election: Following the online campaign trail

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BBC News - Scottish election: Following the online campaign trail: "The story of 2010's UK general election saw online and social media fail to make a significant impact on the hustings or at the polls.

"Campaign posters were launched by e-mail, photoshopped and resent by activists, analysis was tweeted and retweeted, yet the election itself, in media terms, hinged on three set-piece television debates.

"This time around in Scotland, parties are pushing their messages further and harder using Twitter, Facebook, YouTube, Audioboo and any other tool which could increase exposure."

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