Saturday, 9 April 2011

Larry Page is trying to re-create Google as a more agile and responsive firm

Photo, CEO Larry Page of Google.

Google CEO Larry Page Completes Major Reorganization: "NEW YORK -- Google CEO Larry Page has promoted six executives to head key parts of the company in one of his first big moves since he took over the Internet search company on Monday. The management reshuffle is an attempt at streamlining a bureaucracy that's sometimes bogged down Google even as it became the world's most valuable Internet company.

"Page, Google's 38-year-old co-founder, took over from Eric Schmidt, who is staying on as executive chairman. Page has made it a top priority to cut out the bureaucracy and speed up innovation at Google, which is facing threats from new startups, such as Facebook, Twitter and the online deals company Groupon.

"These companies have built their success on 'social,' the buzzword that defines the latest generation of Internet icons. Google, whose bread and butter is online search, hasn't been all that successful in building up the social side of its products."

We suspect that the reality is that as you grow big you grow static. Google has failed to keep up with Social in the same way Microsoft missed the boat on Search and the web before hand. Innovation does not come from massive firms with huge outsourced global staff, but a couple of guys an gals pushing themselves in an agile open free and SMALL environment.

The start ups will keep being the engine of innovation.

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