We are now emerging in an age of complex rich conversations between people and media and organisations.
Companies and organisations have always had a media and communication component. The web opens the opportunity to create conversations which are far more fine grained than in history. Noshir Contractor of Northwestern University studies teams and networks. Technology can enhance the ability to form teams and start conversations. These new conversations can support discovery, learning to know what they know rather then having to re-invent, diagnosis, the ability to harvest and use the data an organisation has, and design which the ability to improve the communication networks.