Wednesday, 11 May 2011

GagaVille: Zynga Helps Lady Gaga Launch 'Born This Way' Album

Zynga and Gaga team up

Zynga has confirmed a Wall Street Journal report by officially announcing that it's partnering with Lady Gaga on a first of its kind co-branding social gaming promotion: GagaVille, which will launch next week.

The deal brings the power of Lady Gaga's massive fan base and Zynga's game-loving audience together to promote the singer's upcoming album, Born This Way. Visitors to GagaVille, a limited edition (May 17-26) farm within FarmVille, will be the first to hear exclusive unreleased songs from the album, which will also come bundled as a free download with the purchase of a special Zynga $25 game card, available exclusively at Best Buy.

“I want to celebrate and share ‘Born This Way’ with my little monsters in a special way that’s never been done before,” said Lady Gaga in the press release. “Zynga has created a magical place in FarmVille where my fans can come play, and be the first to listen to the album.”

“We’re focused on creating cool new ways to entertain and surprise our players,” said Owen Van Natta, Zynga’s EVP of business (and the former Facebook and MySpace exec who brokered the deal). “Our partnership with Lady Gaga offers many new experiences: Exclusive access to music in-game, a mobile contest, a free album bundled with Zynga game card purchases and limited edition virtual items across ten Zynga games. We want to thank Lady Gaga for working with us on this truly great surprise.”

More from the GagaVille announcement, which follows Gaga's decision to scrap a planned album launch promotion with Target:

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