Levels of tweeting from the White House are usually high, but these are extremely elevated, which should come as no surprise. Rather it reflects the importance of social media to this President, to the media and to his supporters..
Real Time tracking of tweets from the White House Area
|This reading was taken on the 25th of October when Powell endorsed Obama. These were elevated readings but turned out to be a fraction of what we saw on election night.|
|New York City's Time Square was a gathering spot for thousands of people with tweets going over 500 an hour when Ohio was called. This reflects a crowd of several thousand people. This is more a pure measure of popular use of tweeting to celebrate a victory, and proves that many of the White House tweets must have come from common people using smartphones.|
Perhaps the most surprising what the limited extent of tweeting from the actual HQ sites were supporters had gathered. Obama's Chicago HQ has a slight advantage in tweeting form location all night, but started with a significant advantage before the night began.
Not only was there no clear evidence of the enthusiasm gap between Obama's and Romney's people at the HQs, but the levels of tweeting, though elevated for those locations, were not by any means 'high'.
Maybe people didn't want to use their cellphones during a historic event. From each site you got just under 100 geo-tagged tweets an hour at any time, which only translates in to maybe 5,000 tweets per hour. I had imagined they would be higher, though they did rise during the event, especially at the Romney HQ were they went from 0 geo-tagged tweets an hour to almost 100.