Monday, 28 January 2013

Further study of London retail traffic

Oxford Street twitter levels per hour, 250 KM around Oxford Street London Dec 19 2012 to Dec 25 2012
The same measure from Jan 21 2013 to Jan 27 2013

Theses two graphs above show the basis for my earlier prediction that UK retail sales would be low for Christmas.  Looking at the area around Oxford Street London, a major shopping centre, in the week before Christmas compared to a week in late January 2013 you notice no surge in the pre-Christmas traffic.  This work is still very new but I am becoming confident that larger crowds in a city like London mean more tweeting, and the run up to Christmas in London retail did not see a surge in tweeting.

Also telling is the Foursquare checkins for a popular shop Like Liberty near Oxford Street.  Though Liberty did see a surge on the 21st of December 2012, on every other day the foursquare checkins were on average lower in the week up to Christmas vs the week after Christmas.  

Foursquare Checkins for Liberty London from December 19 2012 until the end of the year.

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