|Oxford Street twitter levels per hour, 250 KM around Oxford Street London Dec 19 2012 to Dec 25 2012|
|The same measure from Jan 21 2013 to Jan 27 2013|
Theses two graphs above show the basis for my earlier prediction that UK retail sales would be low for Christmas. Looking at the area around Oxford Street London, a major shopping centre, in the week before Christmas compared to a week in late January 2013 you notice no surge in the pre-Christmas traffic. This work is still very new but I am becoming confident that larger crowds in a city like London mean more tweeting, and the run up to Christmas in London retail did not see a surge in tweeting.
Also telling is the Foursquare checkins for a popular shop Like Liberty near Oxford Street. Though Liberty did see a surge on the 21st of December 2012, on every other day the foursquare checkins were on average lower in the week up to Christmas vs the week after Christmas.
|Foursquare Checkins for Liberty London from December 19 2012 until the end of the year.|