Saturday, 26 January 2013

Twitter case study: London and New York at the end of 2012

New York levels of tweeting and re-tweeting 1 KM from center of New York, from December 20 to end of year.

Comparing tweeting levels in London vs New York for the end of 2012.  The blue boxes indicated Christmas.  Looking at the levels we observe the following:
  • More tweets come from New York, likely because of a higher density of population.
  • Center of New York tweeting did not go lower during Christmas as it did in London.
  • The last shopping days in London saw spikes in tweeter activity in London whereas New York saw high level of tweeting throughout the end of 2012.
London levels of tweeting and re-tweeting 1 KM from center of London, from December 20 to end of year.

Conclusion: Central New York is more use involved in the Christmas Holiday, with large groups of people going in to New York for Christmas while London saw active shopping before Christmas, but saw less activity on the Holiday itself and boxing day.  The low levels of tweeting on Boxing Day, a traditional sales day in London, could indicate weak consumer demand.

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