Monday, 24 June 2013

Mapping tweets at #Glastonbury



Use this tool to see real time tweets coming from Glastonbury:



These are results I published in 2013

Use these tools to track the level and content of tweets from the area around #Glastonbury.

Of a sample of 100 tweets coming to the festival over about three hours Wednesday these observations emerged:
  • Festival of sharers with 60% of people posting links to others site, 50% more than normal tweeting so they are sharers of data.
  • Instagram rules: with 1 in 4 tweets being to an Instagram picture.
  • Fourquare is alive and well as Glasto, with 22% of tweeting being checkins to the site.
  • Twitpic is holding its own, with 10% of tweets having twitpic pictures.
  • All other links are to web sites, no major links were any other social or photo sharing site.
  • Tweeps form Glasto don't seem to be socially anymore influential than most twitter users, a random sample of 100 users had an average Klout score of 40.7.  The average for all of Klout is 40.  
  • During the festival tweeting is going from 50 to 100 geo-tagged tweets an hour, the level of a medium to large city centre in the US or EU, in the middle of a field.  
  • Around 30% of tweets have a hashtag, most commonly glasto or glastonbury but other as well, this is about twice the normal rate of hashtags, so the are meme driven.
  • They are social, half of tweets mention another twitter user account.  This is normal social tweeting though.
  • Rolling Stones were a hit: the day after 20% of tweets mention the Rolling Stones, of these only 1 was negative the rest just mentioned them or were positive.   Positive statements tended to be strong. Following the hashtag during the performance a lot of comments were highly negative by people watching the show on BBC.  Perhaps it was the effort of getting out there, but the people tweeting from the concert itself either like the performance, or convinced themselves after the massive effort that they were going to like the concert. 
  • Last night ecstasy: as the last night close twitter ramped up to over 140 geo-tagged tweets an hour, meaning likely thousands of total tweets, with repeated statements of the existential experience it seemed to be. 

Conclusions:

  1. Tweeting levels are actually not high given the large number of people there and their ages.
  2. People are engaging in higher than normal tagging and sharing images.
  3. Foursquare check are normal.
  4. People are not more social than normal.
  5. All are in line with a big event in a remote area where it might be hard to charge a phone or get a signal.
  6. There was a significant difference between the responses posted to twitter by TV viewers and in site participants, with people there being highly more positive about everything. 
  7. Peer pressure still exists, in fact much of the emergent social media people are talking about is just good old fashioned peer pressure.  For example as the stones first performed there were a lot of comments on twitter from TV viewers that were negative, as the next day progresses and reviews are published, the response is becoming more and more uniform.  You can see twitter agree that the 'Rolling Stones were good' in real time.  Public sentiment emerges via a process of discourse, and in this process traditional established media players like BBC, the papers and celebrity still have massive power, if not actually more power than in traditional culture were social and electronic media were more seperated.
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